Rhetorical analysis :

Longaker, Mark Garrett, 1974-

Rhetorical analysis : a brief guide for writers / Mark Garrett Longaker, Jeffrey Walker - Boston : Longman, c2011 - x, 278 p. : ill. ; 19 cm

Introduction to rhetoric and rhetorical analysis -- Kairos and the rhetorical situation -- Argumentation -- Structure -- Style -- Ideology (Logos revisited) -- Affect (Pathos revisited) -- Habit (Ethos revisited) -- Ethos and the psyche

9780205565702 (pbk.) 0205565700 (pbk.)

2010041524


English language--Rhetoric
Persuasion (Rhetoric)

PE1408 / .L67 2011

808.042 LON