TY - BOOK AU - Longaker,Mark Garrett AU - Walker,Jeffrey TI - Rhetorical analysis: a brief guide for writers SN - 9780205565702 (pbk.) AV - PE1408 .L67 2011 U1 - 808.042 LON 22 PY - 2011/// CY - Boston PB - Longman KW - English language KW - Rhetoric KW - Persuasion (Rhetoric) N1 - Introduction to rhetoric and rhetorical analysis -- Kairos and the rhetorical situation -- Argumentation -- Structure -- Style -- Ideology (Logos revisited) -- Affect (Pathos revisited) -- Habit (Ethos revisited) -- Ethos and the psyche ER -